Azalea hybrid Déjà Bloom® Smitten ('JBG 19-006')

• Attracts bees, butterflies, and hummingbirds with its continuous blooms.
  
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  Provides nectar sources throughout the growing season thanks to its reblooming nature.
  
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  Foliage is generally avoided by deer and rabbits due to mild toxicity.
  

Spring: Major bloom flush (April–May).

Summer to Fall: Repeat flowering continues intermittently through cooler months.

Winter: Evergreen foliage provides structure and contrast.

Foundation plantings, borders, woodland gardens, shaded beds, containers, and mass plantings for continuous color

Evergreen to semi-evergreen, depending on climate.

Leaves are oval, leathery, and glossy deep green, offering structure year-round.

Foliage remains dense and attractive even when not in bloom.

• Blooms are vibrant magenta-pink with subtle purple undertones, large and showy, about 2½–3 inches wide.
  
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  Flowers are funnel-shaped with a soft ruffle and slightly darker throat.
  
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  The Déjà Bloom® series is known for repeat flowering, with multiple bloom cycles—main flush in spring and continued flowering from summer into fall.
  
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  Creates a striking color contrast against its rich green foliage.
  

• Plant in spring or early fall, allowing the root system to establish before extreme heat or cold.
  
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  Choose a location with well-drained, acidic soil (pH 4.5–6.0) enriched with organic matter such as pine bark, leaf mold, or peat moss.
  
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  Dig a hole twice the width of the root ball but no deeper; position the top of the root ball slightly above ground level to prevent rot.
  
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  Backfill with a mix of native soil and compost, water thoroughly, and apply a 2–3 inch layer of mulch to retain moisture and regulate soil temperature.
  
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  Keep mulch a few inches away from the stem to avoid crown rot.
  

• Light pruning can be done immediately after a major flush of blooms, usually after the spring flowering cycle.
  
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  Remove dead or damaged wood and spent flowers to maintain shape and encourage new buds.
  
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  Avoid pruning late in the season, as this can remove next year’s bloom buds.
  

• Keep soil consistently moist but not soggy.
  
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  Water deeply once or twice a week, depending on weather and soil drainage.
  
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  Azaleas are shallow-rooted and benefit from mulching to retain moisture and prevent root stress.
  
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  Prefer rainwater or slightly acidic water to maintain soil chemistry.
  

• Prefers partial sun to partial shade — morning sunlight with afternoon protection is ideal.
  
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  Can tolerate more sun in cooler regions, but in hot climates, ensure it’s shielded from harsh afternoon rays.
  
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  Too much shade may reduce repeat blooming performance.
  

Not grown for harvest.

May produce small, dry, non-showy seed capsules, though reproduction by seed is rare.

• Use a slow-release, acid-forming fertilizer (for azaleas, rhododendrons, or camellias) in early spring before active growth begins.
  
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  Apply again after the first bloom cycle to support reblooming.
  
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  Avoid high-nitrogen fertilizers, which reduce flowering.
  
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  Maintain soil acidity using sulfur or iron sulfate if leaves show yellowing (chlorosis).
  

Insect-pollinated — primarily by bees and butterflies.

As a hybrid cultivar, it is self-fertile but typically grown for ornamental flowering rather than seed production.

Flowers may produce minimal sterile seed capsules, but propagation is typically by cuttings.

• Shrubs: Rhododendron, Pieris japonica, Leucothoe, and Ilex crenata.
  
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  Perennials: Hosta, Heuchera, Ferns, Astilbe, and Tiarella for texture and color contrast.
  
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  Groundcovers: Ajuga, Pachysandra, or Lamium to complement its compact form.
  
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  Seasonal color partners: Camellia, Hydrangea, or Japanese Maple for multi-season layering.